4 Reasons Why Your Company Needs A CRM SoftwareStephenie Rapoza / June 13, 2019
IA Customer Relationship Management (CRM) software is basically a one-stop platform for all of your customer service, marketing and sales needs. What it essentially does is allow you to keep track of all the essential customer information including:
- Contact information
- Shopping Preferences
- Communication and feedback records
- Transaction history
- Outstanding order…etc.
In addition to this, the right CRM software allows you to consolidate both your marketing and sales process in one place. You’re able to keep track of all of your inbound and outbound marketing campaigns while also analysing your sales growth for every quarter.
The result of all this productivity and organization is that you’ll be able to serve your customers much better. So not only will you be able to acquire more customers but also ensure that they always stay loyal to your brand.
Here are some excellent reasons why you should invest in a CRM solution for your own company:
Keep Track Of Each And Every Customer
One of the greatest things about CRM software is the ability to create an individual case for each and every customer. Hence, every time you need to look up a piece of data pertaining to a particular customer (such as a shipping address or order number), you can simply refer back to his/her case. This is incredibly useful if you have a long list of customers to keep track of.
Improve Your Conversion Rate
Every entrepreneur knows how hard it is to convert a lead into a paying customer. It’s like a nurturing process where you slowly build up a relationship with an individual and gain their trust.
A CRM solution can make this process more straightforward and streamlined. You can create ‘tiers’ and assign each customer to a new one when they complete a certain action. For example, if a customer signs up for a trial product, you can move them to a tier which signified that he/she is almost ready to make an actual purchase. This in turn notifies your sales team to carry out specific tasks, like for instance calling the customer on the phone and offering them a discount on a certain product.
Put Out Better Marketing Campaigns
Marketing campaigns need to send nuanced messages. For instance, if one of your leads is interested in product A and you send them advertisement for product B, then you’re not going to make a sale. With CRM software, you can keep track of your customers’ preferences. This way you know what marketing material to send to which customers.
If you want to improve your marketing campaigns with an excellent CRM solution, we recommend that you contact the best NetSuite partners Australia has to offer.
Predict Your Growth
CRM software keeps track of all your sales information. Not only that, it also allows filtered views of data and the ability to represent them in graphs and charts. Hence, you can easily infer things like your primary demographic is, what your best-sellers are, what are your best-performing days of the week/month.
Once you’ve gathered this information, you can simply extrapolate this information and predict what’s going to happen in the next couple of months. You can also figure out what actions you need to execute in order to cut expenditures and increase your profits.
To sum up, the right CRM software helps you to beat out the competition by strengthening your customer relationships. It allows you to create cases for your customers, simplify the lead conversion process and collect important stats like which demographic you appeal the most to.