What to Do When You Have Run out of Ideas for Article TopicsStephenie Rapoza / February 18, 2019
Some call its writer’s block, other’s call its blogger’s block. When you publish content nearly every day, don’t panic if you are out of fresh ideas for new posts. There are several innovative ways you can tackle this problem head on. Read below for the suggestions to overcome the “I’m all out of new topics” barrier:
Go Through Customer or Client Questions
The best topic ideas for content usually come from customer questionnaires sent as inquiries. While most digital marketers know this to be true, rarely do anyone pay attention to what the customer has to say.
Look through the contact forms, FAQs, and other similar questions customers have asked regarding the business. The information can be the basis for article topics. You can write how-to guides or short explainer articles based on these topics.
Recycle Old Material
Think everything you wrote and got published is no longer useful? There’s always a use for old material. Of course, you cannot just re-upload old blog posts or articles, as any decent SEO specialist like www.shoutagency.com.au would tell you. But there are creative ways to get around plagiarism and copy-paste barriers.
Here’s one tried-and-tested method for republishing old content: update the material itself. For example, say you wrote a blog post about cybersecurity threats in 2015. Since then, there have been a number of newsworthy (and rather shocking) data breach scandals. You can easily republish the article with notes on the new developments, and how it may affect the original thesis of the post. This is just one example.
There are other ways to do it too. You can reframe the original message of the content to match modern concerns for one. Better yet, bring back popular old posts as infographics or even video stories. (More on that below.)
When recycling old content, make sure you choose posts and articles that were popular with audiences. It drove traffic back then, and it’s highly likely to drive traffic now.
Visual representations on content is always a safe bet to attract traffic and maybe even conversions. Infographics get cited and shared around quite well as well. So if you are completely out of ideas for new content topics, use what you have already published to design infographics. You can use data, statistics, or useful info bits and present it all in a more visually appealing manner.
You can also republish aged by popular content as infographics as well. Instead adding anything new to the article (unless necessary), present the main points you made in a colourful infographic. If social media shares are your aim, then this would be a good start.
Do a Video Story
Your content marketing strategy most likely has a separate arm to produce video. But when you have a tough time producing written content, it’s not too late to resort to video. There are two ways you can produce video content in place of written content.
First, you can take any written blog post or an article, and convert it to a video story. It’s kind of like doing video trailers for books. You can also think of it as an animated Power Point presentation with a voiceover.
You can also just go ahead and do a video version of a topic you have already covered. Do some light research to include new information to avoid being too redundant. Videos like this are cheap to produce. It may take a bit longer than writing, but you can present something new and interesting to your audience.
Book Review Time
Doing a book review is a great way to get mentions, shares, attract traffic, and also keep your regular audience well informed. There are books for just about every field out there. Find a newly published but highly relevant book that would appeal to your audience. Then do the review.
You can easily tag the author or the publisher to get shares as well. However, don’t be boring in the review. Trying to find a compelling lead just like you would do with any other article.
Go with an Opinion Piece
In case you don’t have time to actually read a book to do a book review, you can take a shortcut and write an opinion piece instead. Most blog posts can substitute for opinion pieces. But you can be explicit that something is your opinion in a thought piece.
Also, you don’t necessarily need to research data to back up your claims. It’s best to do so, but not necessary as the article would be just your opinion. You can zero in on a trending news topic or something that consistently interests your audience for the opinion piece.
It’s perfectly normal for content publishers to get exhausted. But sometimes it can’t get in the way of keeping your site updated. So use the above ideas to come up with articles when you can’t think of anything else.